Medicinal Minimalism (“we,” “us,” or “our”) operates this website. This Privacy Policy explains how we collect, use, and protect your information when you visit our site.

 

1. Information We Collect

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We may collect personal information, such as your name and email address, when you voluntarily subscribe to our email list, download a resource, or otherwise choose to contact us. We also automatically collect certain technical and usage information when you visit the website.

When you visit this website, we may automatically collect certain technical and usage information, including:

 

• Pages viewed and time spent on pages

• Clicks, scrolls, and navigation behavior

• Device type, browser type, and operating system

• Approximate geographic location (derived from IP address)

• Referring websites or links

This information is used to improve website performance, usability, and content.

 

2. Cookies and Tracking Technologies

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We use cookies and similar technologies to operate the website and understand how visitors interact with it.

Cookies may be used for:

 

• Site functionality (strictly necessary cookies)

• Analytics and performance measurement

• Understanding user interaction and engagement

You can manage or disable cookies at any time through your browser settings or via the cookie consent banner on this site.

Where required by law, non-essential cookies are only used with your consent.

 

3. Analytics Tools

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We use third-party analytics services to understand website usage and improve user experience.

Google Analytics (GA4)

We use Google Analytics to collect aggregated usage data such as page views, traffic sources, and user interactions. Google may process data such as IP address, device information, and browsing behavior.

Google acts as an independent data controller for this processing.

Microsoft Clarity

We use Microsoft Clarity to analyze how users interact with the site through:

 

• Session recordings (anonymous browsing replays)

• Heatmaps (clicks, scroll behavior, interaction patterns)

• Performance and usage analytics

Clarity may collect:

 

• Pages visited and navigation paths

• Mouse movements, clicks, and scrolling behavior

• Device, browser, and system information

• Approximate geographic region (based on IP address)

Microsoft acts as an independent data controller for this processing.

Clarity cookies and tracking are only activated after user consent for analytics cookies.

 

4. Email Newsletter

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If you choose to subscribe to our email list, download a resource, or otherwise choose to contact us, we collect the information you provide, such as your name and email address, to send newsletters, updates, and other content you have requested.

 

We use MailerLite to manage our email list and deliver these communications. MailerLite may process your information on our behalf in accordance with its own privacy practices.

You may unsubscribe from our emails at any time by clicking the "Unsubscribe" link included in every email or by contacting us directly.

For more information, please review MailerLite's Privacy Policy

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5. Legal Basis for Processing (GDPR)

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Where applicable (including users in the European Economic Area and United Kingdom), we process data under the following legal bases:

 

• Consent — for analytics cookies and Microsoft Clarity tracking

• Legitimate interest — for basic website security and functionality

You may withdraw consent at any time via the cookie settings banner.

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6. Data Sharing and Third Parties

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We do not sell personal data. We may share limited technical data with third-party service providers, including:

 

• Google (Google Analytics)

• Microsoft (Clarity)

• MailerLite (email marketing platform)

• Carrd (website hosting platform)

These providers process data in accordance with their own privacy policies.
Some data may be processed outside your country of residence, including in the United States. Appropriate safeguards are used where required.

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7. Data Retention

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We retain analytics data only for as long as necessary to understand website performance and improve user experience.

 

• Microsoft Clarity session data is typically retained for up to 30 days

• Google Analytics data retention depends on configuration settings (commonly 2–14 months)

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8. Your Rights

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Depending on your location, you may have rights related to your personal data, including:

 

• The right to access your data

• The right to request deletion of your data

• The right to object to or restrict processing

• The right to withdraw consent at any time

You can manage cookie preferences at any time using the cookie consent banner on this site.

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9. Do Not Sell or Share My Personal Information (California Residents)

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We do not sell, rent, or share personal information for cross-context behavioral advertising.

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10. Security

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We take reasonable measures to protect the information collected through this website. However, no method of transmission over the internet is 100% secure.

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11. Changes to This Policy

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We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

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Contact

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If you have any questions about this privacy policy, you can contact us at: sam@medicinalminimalism.com